Tibus - Case Study: Irish Football Association

Background & Brief

The Irish Football Association looks after the interests of the game of football in Northern Ireland from Grassroots through to the Domestic league and International teams. Tibus have worked with the Irish FA since 2005 delivering design, development and digital consultancy services.

The organisation is dedicated to a long term strategy of delivering a world class services to supporters, the community and players at all levels of the game throughout the country. In recognizing the importance of their digital strategy in achieving the organizations goals, the Irish FA commissioned Tibus in 2010 to help maximise the opportunity.

Services

Tibus provides a wide range of services to IFA

• Interface design and information structure development for the new website based upon user experience survey analysis and user journey research
• Delivery of the website with the Tibus Hands On content management system
• Integration with Twitter and Facebook to help disseminate news articles across the web in a highly mobile format
• XML connection of the website with the Irish FA membership system
• Development of an online shop with one click ordering, wish lists and recently viewed functionality to enhance the user experience
• Intelligent product placement to offer items in the shop based upon a customer's previous purchases to maximise sales revenues
• Delivery of an online TV portal streaming video from a dedicated Content Delivery Network with facility to offer pre roll adverts
• Creation of a completely revamped NI Fan's Club for supporters to get exclusive news and video content
• Hosting of the system in a secure, managed server environment

Results

The new Irish FA website has been met with great reviews with Twitter and Facebook followers discussing the impressive new design and cutting edge technology integrated across the site. The new shop has seen the new home kit, which the site was launched to coincide with, fly off the shelves.

The new structure to the news sections on the site twinned with RSS feed technology have helped the Irish FA distribute their communications in a timely manner further enhancing their award winning service.

Relevant Web Addresses

See how Northern Ireland Football communicates with its fans through the Irish FA website.