News Archive
Irish Football Association Scores with Digital Strategy
08 July 2010
The first phase of new digital strategy launches with a new website
The Irish Football Association looks after the interests of the game of football in Northern Ireland, from Grassroots through to the Domestic league and International teams. Tibus has worked closely with the Irish FA since 2005, in the planning, development and execution of their digital strategy. Such has been the success of their online channel, the IFA are now intensifying their activity and rolling out a new digital communications plan for the next three years.
The new site delivers a new improved interface design and information structure, as the needs of users have matured and there is a growing demand for content. A brand new one-click ordering online shop with wish lists and recently viewed functionality has been developed along with an online TV portal streaming video service. Integration of Twitter, Facebook and other social media platforms help disseminate content across the web in a highly mobile format.
The core publishing platform is the HandsOn Content Management System, hosted in a secure, managed environment. The system allows the IFA administration and marketing teams to easily create and disseminate content, upload videos, manage their online store and much more.
If you'd like to see how Tibus' digital experience can transform yours, please get in touch.
